Public swimming provision entered 2026 from a position of resilience, but also considerable pressure, according to the latest market review. Beneath participation figures sits a more complex picture: an ageing public estate, uneven provision, changing management arrangements, rising operating costs and workforce pressures. At the same time, expectations of swimming pools are changing. Increasingly, they […]
aquatic exercise
Swim spas offer compact benefits of home swimming and wellness Why invest in a swimming pool when you can buy a swim spa, a salesman, overheard on a recent pool and spa showroom visit, confidently advised some eager shoppers. After all, as he pointed out, swim spas offer a host of benefits to make them […]
In conversation with Andy Wroot, UK champion of Sundance Spas… It was way back in 1998 when Andy Wroot’s journey with Sundance Spas began when he joined his uncle who was one of the pioneering Sundance dealers in the UK. Fresh out of school as an 18-year-old, Andy was immediately captivated by selling these luxury […]
With an estimated 2.5 million Brits working out in water every week, swimming and aquatic fitness is creating bigger waves than ever in the leisure market. Innovative technological developments, combined with the heightened awareness of the huge benefits of exercising in water, has led to a growing demand for aquatic fitness and its associated products. […]
Women’s World Triathlon Champion, Helen Jenkins, uses Jacuzzi® hydromassage as part of her training regime helping her body recover so she can push herself harder.
