Taking the all-year-round approach to cover sales… Creating a successful promotional campaign for swimming pool covers, from debris to slatted, requires a strategic blend of market understanding, targeted messaging, and multi-channel promotion. Before you dive off the sales starting block you need to focus on specific target groups with different approaches for homeowners with pools […]
Coverstar
Certikin’s Coverstar is a seamlessly integrated cover system – super-easy to operate and provides maximum safety (complies with French safety standard NFP90-308) without compromising the pool’s appearance. The Coverstar system features unparalleled strength. Supporting the weight of children, pets and even adults, it uses the exclusive Ultra Guard III vinyl composite, rather than the industry-standard […]
Quality covers for energy-efficient pools… With the continued increase in global energy prices, alongside growing environmental concerns, maintaining an energy-efficient swimming pool has become more vital than ever. So perfect timing for some new and exciting product launches, all backed by research and superior technical know-how. Stepping into the main spotlight, Ocea UK has introduced […]
Vital tips for successful showroom planning… The ideal blueprint for a successful showroom will focus attention on your main profit-making selling points, displayed in a way that moves the customer around the store. Take time to add-in obvious and clearly separated product areas such as chemicals and water treatment. A designated section on heating and […]
Insights on cover sales for both pools and swim spas… With many swimming pool companies struggling to find and retain qualified in-house staff, it is no wonder that demand has never been so high for swimming pool cover specialists. “We try to provide a reactive service, generally responding within seven days to attend either a […]
As well as being the exclusive distributor in the UK, Certikin has a team of factory trained engineers for the installation of both Roldeck and Coverstar automatic pool covers. This is a huge benefit to the pool trade, which means, alongside Certikin’s technical support and expertise, they are also able to offer a complete end-to-end […]
Well known as one of the UK’s leading pool building companies, Falcon Pools took on this swim spa installation for a celebrity client.Falcon ensure every water leisure project is unique and uniquely appropriate for the people using it. For this bespoke project, Falcon recommended a 5.8m x 2.3m Jacuzzi swim spa with water depths of 1.3m […]
Once considered a luxury accessory for pool owners, safety covers are now considered a must-have item for today’s safety-conscious consumers. The increase in demand has prompted manufacturers to up their game in terms of aesthetics, design and efficiency, and there are now more competitively-priced options available on the market. “Safety covers are now seen as […]
Representing the crème de la crème of UK pool design, this outdoor pool was recently named the Residential Outdoor Pool of the Year at the recent UK Pool & Spa Awards. The pool was designed and built by Surrey-based Falcon Pools for a private client. The client had very exact requirements relating to the look […]
