Serving up a delicious slice of swimming pool design, with a dollop of hot tub retail on the side, H2O have hit upon the perfect blend of ingredients within the water leisure industry. A trading arm of I.J Cannings & Son, H2O specialises in pools and spas and just about everything that falls in between. […]
H2O
More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.
