Holiday Park pools

Butlin’s has been a part of the British holiday scene for more than 70 years and its pools are a central feature of each resort. But what have they to offer the 21st century holidaymaker? Jan Hurst reports…

Transforming the British holiday experience, the vision of Butlin’s founder, Billy Butlin’s, back in the 1930s, was to provide affordable, fun holidays for British families. The mission statement stays the same but today’s facilities, with multi-million water leisure investments are a world away from the chalet-style accommodation of the original Butlins’ camps.