More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.
Home Pools
Following conflicting claims, the Swimming Pool and Allied Trade Association has confirmed a joint statement with seven of the drought-affected water authorities, confirming the original legislation that you can fill up a newly constructed swimming pool with a hosepipe and top-up an existing swimming pool with a hand held device such as a bucket.
When it comes to making bold statements – Nigel Rose, builder, turned self-proclaimed pool pioneer is not backward in coming forward.
“The swimming pool industry and the owners of Britain’s 300,000 pools are drowning in ignorance.” says Nigel Rose in his latest PR propaganda.
Traditionally slow to be persuaded to try new concepts, the pool sector has been reluctant to respond to the bold statements and claims by the inventor of the Thermapool insulation system.
