Seatherny, pronounced “sea-ther-nee”, is a word intended to evoke a sense of calmness and peace likened to the sound of birdsong. Behind the scenes, the rise of Seatherny, the UK market’s newest hot tub, wellness and outdoor living wholesaler has been the polar-opposite of serene. Like a must-read thriller, with page-turning plot twists and turns, […]
hot Tub Showroom
Forced to move from their 18-year- long home at Ruxley, near Sidcup, due to site redevelopment plans, The Hot Tub & Swim Spa Company has bounced back with an even bigger and better showroom base. An exhaustive search helped them to decide on their new home at Dobbies Garden Centre in Gillingham. The new site […]
Hot tub ownership, while enjoyable, does include the routine chore of filter cleaning. However, the Estelle Filter Cleaner offers a great solution. Manufactured in Holland, this eco-friendly device boasts an impressive 80% reduction in water consumption compared to traditional cleaning methods. It can deep clean a dirty filter in under a minute. Requiring no electrical […]
Vital tips for successful showroom planning… The ideal blueprint for a successful showroom will focus attention on your main profit-making selling points, displayed in a way that moves the customer around the store. Take time to add-in obvious and clearly separated product areas such as chemicals and water treatment. A designated section on heating and […]
Superior Wellness celebrates pride, strength and unity… Superior Wellness took the wraps of its much-heralded new hot tub showroom to universal acclaim from gathered dealers and suppliers alike. Located alongside its Chesterfield headquarters, the 10,000 sq ft show floor boasts 20 hot tubs, six of which are available for pre-purchase wet testing. A year in […]
Superior Wellness Managing Director, Rob Carlin, has been shortlisted for a prestigious entrepreneur award at the 2022 Great British Business & Community Awards. This recognition comes at a time where Superior Wellness is experiencing a monumental level of growth. The company has recently doubled its staff headcount, relocated headquarters and opened an impressive 10,000 sq. […]
Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]
Roel Fassbender on added value, O-Care sales… When the stores went into Lockdown, one of my dealers asked me what we were doing in our hot tub retail store to keep paying the bills. I said to him we had made sure we could pay all our bills and that he had already done that […]
Maximising add-on sales on all customer bases… The average hot tub owner spends at least £250 every year on chemicals, filters and other accessories. Frustratingly, with so much competition in a buoyant market, this money will probably not be spent with the dealer who sold them their spa. In a world dominated by Amazon, E-Bay […]
MySpa has opened its third showroom following the successful launch of its second site in Macclesfield, Cheshire last year and the continued success of the original flagship store in Leicester. The latest outdoor showroom in Oakham in Rutland features 12 spas on display from the company’s own- branded Wellness by MySpa collection of hot tubs […]
