In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]
Insurance
As pool and spa businesses look to maintain standards but trim overheads, a leading insurance provider is launching a bespoke service tailored specifically to the water leisure sector.










