One-piece-pools offer an exciting business dimension, not only for traditional pool builders, but equally for established spa retailers. Andy and Laura Wroot of Midlands located MySpa UK, who have launched a pool installation division called MySpa Pools, are perfect examples. The Wroots and their dynamic team have readily grasped the brand values and USPs of […]
Marketing
Sales takes a lot of work and effort advises Steve Hasenmueller⦠I had a flashback recently from when I started my sales career in pools and spas in the early 80ās, and how far the industry has evolved. Back then, people would walk up to a hot tub and ask āwhat is it?ā That certainly […]
USSPA, exclusively available in the UK through the Aqua Warehouse Group, welcomed international partners to a three-day Dealer event at the companyās headquarters in the Czech Republic. Three days of inspiration, excitement, mutual sharing and strengthening of business relationships as well as informal networking proved to be a winning formula. The inspirational programme attracted partners […]
Superior Wellness has been ranked in the top 30 of the Growth 100 list of UKās fastest-growing privately-owned businesses in the country ā where the founder or founders are still actively involved. Businesses must have sales between Ā£3m and Ā£200m, traded for at least three years and must have turned an operating profit in the […]
A global business development expert, Steve Hasenmueller urges us to Embrace the Effort… Everyone in sales wants to sell more and selling āmoreā normally comes down to our Efforts and our Effectiveness. Iāve always asserted that when you zoom way out ā a salespersonās job basically boils down to two things: #1 ā Building Value […]











