Leaders in portable hot tubs and swim spas, the Master Spas name has become synonymous with luxury, comfort and cutting-edge technology – a reputation that the company is keen to uphold. Positioned at the premium end of the hot tub market, Master Spas Europe has benefitted from the boom in the luxury market in recent […]
Master Spas Europe
Aquatic fitness offers new business avenues for the pool and spa sector as Christina Connor reports…
They promoted it as the event you cannot afford to miss. Lyon Piscine and Aqualie 2012, two benchmark exhibitions for swimming pool and spa professionals certainly lived up to that billing. Simply put, the Lyon exhibition event is the biggest and most important global show for the combined pool and spa sectors. It brings together 600 exhibitors, 1,000 brands from 90 countries and in the region of 18,000 visitors to Lyon. Traditionally, the first opportunity to see new developments in Europe, the combined Piscine and Aqualie 2012 events are also an exceptional opportunity to explore the latest key trends in the pool and spa markets.
Already weakened by the combined impacts of the economy and the weather, the spa sector is facing its severest challenge yet, warns Stephen Weller, one of the founder members of the UK and European spa trade. “The spa and swimspa market is saturated with the industry currently out-performing double glazing and time share sellers in questionable sales techniques and dubious claims,” says Stephen. “The internet is expensive for legitimate companies while used by the worst rogue traders and this will not change while major consumer shows, in the past enjoyed by many companies, are now a sales monopoly for one supplier,” Stephen continues.
