Another record-breaking year for the industry’s top-ranking competition… Tickets for the UK Pool & Spa Awards on Thursday December 7th are on sale now in what promises to be the biggest night in the event’s 13-year history. The event returns to the National Conference Centre in Birmingham with a unique blend of networking and business […]
Michael Phelps
In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]
For many in the industry, swim spas have always had something of a reputation for a fisherman’s tale. With marketing and sales hype advising companies not to miss out on a sales boom, it is difficult to know which brands were truly landing the biggest catch.
They promoted it as the event you cannot afford to miss. Lyon Piscine and Aqualie 2012, two benchmark exhibitions for swimming pool and spa professionals certainly lived up to that billing. Simply put, the Lyon exhibition event is the biggest and most important global show for the combined pool and spa sectors. It brings together 600 exhibitors, 1,000 brands from 90 countries and in the region of 18,000 visitors to Lyon. Traditionally, the first opportunity to see new developments in Europe, the combined Piscine and Aqualie 2012 events are also an exceptional opportunity to explore the latest key trends in the pool and spa markets.
A year after the launch of the Master Spas’ Michael Phelps Signature Spas, the promotion of the celebrity swim spa range has
been hailed a huge success.
