The combined pool and spa sectors played their part in a remarkable summer of sport in the UK, providing several of the army of 70,000 volunteer Games Makers who made such an impact at both London 2012 events.
Olympics 2012
One in three children is leaving primary
school unable to swim, according to a report
by the Amateur Swimming Association (ASA).
Of those who cannot swim, nearly two
fifths (39%) have never been offered lessons
at school.
With the London Olympics almost upon us, these are exciting
times for swimming in the UK and the swimming pool industry as
a whole.
At five key training centres across Britain, competing
swimmers are working flat out before they go for gold – and
already swimming pools are seeing a dramatic increase in interest,
particularly amongst youngsters.
Nearly three million people take the plunge every week, making swimming the biggest participation sport in the UK. But British Swimming and the BBC are working together to inspire even more people into the pool with the Big splash campaign.
A year after the launch of the Master Spas’ Michael Phelps Signature Spas, the promotion of the celebrity swim spa range has
been hailed a huge success.