THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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ASSOCIATIONS CONFIRM THEIR LATEST WINNERS

Open exclusively to trade association members, the SPATA (Swimming Pool and Allied Trade Association) and BISHTA (British and Irish Spa and Hot Tub Association) award ceremony took place in January with the traditional Gala Evening, at the Coventry Building Society Arena in the West Midlands during the SPATEX trade show. A brand new BISHTA award […]

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FORECAST SET FAIR SAY SPATEX

If the SPATEX show’s success is an industry barometer, then the forecast is set fair for a vibrant, busy pool season ahead. The event attracted 1400 visitors from 23 countries to the Coventry Building Society Arena to see first-hand, one hundred stands, showcasing the latest innovations from the world’s leading suppliers and manufacturers. During their […]

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MARATHON WALL OF FAME FOR LISA

Lisa Ruggles, part of the family-run Hot Tub Studio team, has recently had her name added to a distinguished wall of fame after completing the last of six gruelling marathons held around the world. The 44-year-old mother of three, step-mother of two and Nanna to three babies, has just returned home from Tokyo where she […]

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CRYSTAL ISLAND INVESTS IN SUNBEACH SPAS

The UK’s Spa Supplier of the Year, Sunbeach Spas, have entered into a joint venture with Crystal island, one of the largest manufacturers in China. The multi-award winning Sunbeach Spas believe the move will cement the company’s position as one of the top tier companies in the spa and swimspa sector. The move is expected […]

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INDUSTRY MOURNS ‘CHEEKY BOY’

It has been an extremely tough time for everyone at West Sussex based Bell Leisure following the death of one of the company’s owners, Adam Palmer. Fondly known in the industry as Cheeky Boy, Adam, 45, was diagnosed with bowel cancer in August 2020. He died in January. Adam leaves Zoe, who sometimes worked in […]

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AWARDS BOOST FOR INDUSTRY

The recent UK Pool & Spa Awards presentations were the biggest and best ever… With a surprise appearance from legendary social media giant The Pool Guy and with a whopping 22 companies winning an overall category award, the recent UK Pool & Spa Awards presentations were not only the biggest but the best in the […]

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FRENCH CONFIRMED WORLD LEADERS

Stalled for four years by Covid, Piscine Global Europe, the undisputed leading global event in the pool and spa sector, was back at its Lyon home in November and did not disappoint. The 1,272 exhibiting brands and companies and the 24,903 trade visitors who attended were finally able to gather again in the familiar show […]

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OCEA TAKE FORMULA ONE APPROACH

Reporting from the recent OCEA UK dealer seminar…. OCEA UK could not have chosen a more appropriate venue for its autumn company seminar than the Williams Formula One Racing Experience Centre in Oxfordshire. The Ocea UK team have put themselves firmly in the fast lane with additional quality products to add to its already formidable […]

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NIVEKO GATHER INTERNATIONAL PARTNERS

Niveko brought together its multi-national business family to forge closer ties and build relationships with a Partners Event, at their headquarters in the Czech Republic. Despite the different nationalities everyone found common ground and the main idea of bringing the NIVEKO family closer through to personal contact was undoubtedly achieved. The main part of the […]

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