AES INVESTS IN CUSTOMER SUPPORT

Whenever co-owner Simon Ward is asked to list the main priorities for his Automated Environmental Systems business, he would undoubtedly say: ”Customer service, customer service, oh. and customer service.” Formed in 2007, to fill a perceived gap in the market for the supply of pumps, heat pumps and all related pumping equipment – 17 years […]

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KLAFS REAPS INVESTMENT REWARDS

Following the launch of its dedicated Cheshire office in 2021, German sauna and spa specialist KLAFS and its core UK supplier, luxury pool experts Guncast, have agreed almost ÂŁ2.5m worth of business in the North. A broad mix of commercial and domestic projects, the organisations’ healthy pipeline includes a selection of KLAFS’ award winning range […]

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THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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GOLDEN ERA DAWNS FOR NEW LOOK UNITED TEAM

Combining their considerable strengths, following Pollet Pool Group’s acquisition of Golden Coast, the two leading industry distributors have now officially joined forces to deliver the most comprehensive range of products available on the market today. The organisation will operate from two sites in Barnstaple and Newbury, overseen by Golden Coast General Manager Adam Clark. “This […]

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SPA STAR – OLLIE WRAPSON

Hydropool’s UK Sales Manager, Ollie Wrapson, is a former semi-professional rugby player but restricts his sport to golf these days…   HOW AND WHEN DID YOU GET INVOLVED IN THE INDUSTRY? It is 15 years now because I started with Spaform in Portsmouth. PLEASE DESCRIBE YOUR CURRENT INDUSTRY ROLE: UK Sales Manager for Hydropool. DESCRIBE […]

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Remarkable Pool Career Spanned Half A Century

Peter Maxwell, BTU’s longest serving staff member officially retired last month following 34 years of unbroken service. Peter had worked in the swimming pool and heating industries for 49 years, since leaving school in 1965 aged 16. BTU formed a new swimming pool service company in 1974 and quickly established themselves locally so Peter joined […]

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