BIGGEST SPLASH FOR WET LEISURE

A record number of companies celebrated at the UK Pool & Spa Awards… Demonstrating the broad depth of the multi-million pound wet leisure sector, a record 38 companies were declared winners in the 2024 UK Pool & Spa Awards, presented at the National Conference Centre, Birmingham, in December. The competition, decided by public votes, judges’ […]

Read More

THE VALUE OF BUILDING VALUE

A global business development expert, Steve Hasenmueller urges us to Embrace the Effort… Everyone in sales wants to sell more and selling ā€˜more’ normally comes down to our Efforts and our Effectiveness. I’ve always asserted that when you zoom way out – a salesperson’s job basically boils down to two things: #1 – Building Value […]

Read More

THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: ā€œInfluence […]

Read More