SIMPLIFYING THE SALES PROCESS

Steve Hasenmueller continues his series on improving sales performance… The Sales Process consists of the basic steps necessary to develop an effective strategy and system for sustainable and successful sales achievement. To be able to simplify anything, we have to understand it completely, especially if it is complex. A process is a series of steps […]

Read More

AT YOUR SERVICE

How to make the most of pool and spa service visits… For growing and maintaining a solid brand and a faithful customer base, providing high-quality servicing is an essential. But beware. Without careful management, a number of avoidable mistakes by engineers on site can quickly taint a good reputation. Whether for one-off jobs or seasonal […]

Read More

RETHINKING THE SALES ROLE

Sales takes a lot of work and effort advises Steve Hasenmueller… I had a flashback recently from when I started my sales career in pools and spas in the early 80’s, and how far the industry has evolved. Back then, people would walk up to a hot tub and ask ā€œwhat is it?ā€ That certainly […]

Read More

SEVEN DEADLY OBSTACLES

Part two of our top tips on overcoming sales obstacles… Following on from part one on this topic, these guidance points are designed to identify and overcome sales obstacles in our day-to-day working lives. In part one we talked about a closing ratio of around 50% and what it takes to achieve this and higher […]

Read More

THREE KEY PRINCIPLES FOR SUCCESS

In the latest of his on-going series, Steve Hasenmueller offers some vital advice… There are a lot of great books, articles and information, with varied techniques, on the importance and mechanics of annual Goal Setting: SMART (Specific/Measurable/Achievable/ Realistic/Time Bound); OKR’s (Objectives as measured by Key Results); HARD (Heartfelt/Animated/Required/Difficult); WOOP (Wish/Outcome/Obstacle/Plan), etc. In my personal experience, […]

Read More

THE VALUE OF BUILDING VALUE

A global business development expert, Steve Hasenmueller urges us to Embrace the Effort… Everyone in sales wants to sell more and selling ā€˜more’ normally comes down to our Efforts and our Effectiveness. I’ve always asserted that when you zoom way out – a salesperson’s job basically boils down to two things: #1 – Building Value […]

Read More

THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: ā€œInfluence […]

Read More