AES INVESTS IN CUSTOMER SUPPORT

Whenever co-owner Simon Ward is asked to list the main priorities for his Automated Environmental Systems business, he would undoubtedly say: ”Customer service, customer service, oh. and customer service.” Formed in 2007, to fill a perceived gap in the market for the supply of pumps, heat pumps and all related pumping equipment – 17 years […]

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THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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