SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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OPEN DOOR POLICY

The Ocea UK team has been overwhelmed with the response to the opening of its new Trade, Learning and Distribution centre on the Windrush Business Park in Witney, Oxfordshire. Boasting a compact product display area, the building also includes a trade counter, dedicated training and presentation areas and office space. There is also warehousing that […]

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NO HALF MEASURES

Stay-at-home holidays a refurbishment catalyst, reports Steve Merrell… One of the very few benefits of the pandemic, and particularly the lockdown in 2020, was an upturn in the demand for residential swimming pool restoration. With blanket instructions not to travel, owners of home swimming pools began to think about how they could invest in what […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]

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