RETHINKING THE SALES ROLE

Sales takes a lot of work and effort advises Steve Hasenmueller… I had a flashback recently from when I started my sales career in pools and spas in the early 80’s, and how far the industry has evolved. Back then, people would walk up to a hot tub and ask “what is it?” That certainly […]

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THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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