More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.
