HITTING THE ROAD

In an age dominated by digital advertising, social media campaigns and AI-driven marketing automation, one of the most effective promotional tools for small and medium-sized enterprises is still sitting on the driveway: the company vehicle. Liveried vehicles — vans, pickups and fleet cars branded with company graphics — are often underestimated in marketing discussions. Yet […]

Read More

KEY INTERNATIONAL APPOINTMENT

GreenTech International, a leading innovator in sustainable water treatment solutions and exclusive distributor of Hydro Dioxide technology, has appointed Dr. Xavier Darok as Chief Product Officer (CPO) and Head of European Sales Development. Dr. Darok joins GreenTech International with more than 19 years of international experience in water treatment, product management, and regulatory leadership. Holding […]

Read More

NEXT GENERATION PROTECTION

As an official UK distributor for Coverseal, Alfresco Pools is delighted to announce the launch of the V10 product range. This new generation of pool covers represents a major step forward in both style and technology. Developed to meet the needs of modern pool owners, the V10 range builds on Coverseal’s reputation for providing the […]

Read More

INDUSTRY BENCHMARK

In 2024 Beatbot introduced the world’s first 5-in-1 robotic pool cleaner. The AquaSense Pro was a breakthrough that redefined what a ā€˜clean’ pool truly means and set a new benchmark for the industry. A professional clean is all about the details others miss. The AquaSense 2 Pro meticulously cleans every surface of your pool, from […]

Read More

LOSS OF HUMBLE YET OUTSTANDING TALENT

Ian Smith, a founding staff member of NorCal, now SCP UK, when it began in 1966, passed away in May after a short illness. His contribution to the development of the UK pool industry will sadly, never be fully recognised, but it should not be underestimated. Ian together with Bill Trusson, Bill’s son Bob and […]

Read More

TWIN COUNTER-CURRENT APPROACH

As the UK pool industry continues to mature, a definitive shift in consumer expectations. Ocea UK clients are no longer just looking for a place to cool off; they are looking for high-performance wellness environments. For the trade, this presents a unique challenge: how do we provide a ā€˜professional-grade’ swim experience that fits within the […]

Read More

UNLOCKING NEW POOL REVENUE

Compass Pools by Waterstream has officially launched its UK Ambassador Programme, opening up an exciting new commercial opportunity for outdoor specialist trades looking to maximise the value of premium swimming pool enquiries, without taking on installation, technical liability or long- term operational risk. Designed for pool companies, landscapers, garden designers and outdoor living specialists, the […]

Read More

SMALL SPACE, BIG EXPERIENCE

Not every space needs a large swimming pool to deliver a true experience. The NIVEKO Zen Pool proves that even a compact solution can offer full comfort, refined aesthetics and the joy of water. It is the ideal choice for terraces, smaller gardens and urban spaces where a traditional pool would not fit. With dimensions […]

Read More

DESIGNED FOR LIFE

Offering a seamless turnkey service from concept to completion, Origin Leisure transforms homes into bespoke wellness retreats through exceptional design, craftsmanship and project management expertise. With more than 40 years of experience in the design and construction of swimming pools, the Middlesex-based company manages every stage of the journey, from planning approvals and architectural design […]

Read More