Having a strong partnership with your supplier is the key to success. For many businesses in the UK hot tub industry, that partner is the Aqua Warehouse Group (AWG). With an astonishing 95% of UK-based companies buying products from this Essex based company. Richard Hart, Managing Director of AWG, explains: “Since 2003 we have grown from a small, family-run business into a leading supplier of trusted brands and innovative products. While the company has expanded significantly over the past two decades, our core values remain the same: great customer care, supported with first class marketing and technical support, plus a genuine desire to helping our dealers succeed.” Richard continues: “AWG is well-established as a trusted supplier in the hot tub and swim spa sector, distributing well-known brands like Vita Spa, Covana and Reef Spas, but we are constantly looking to innovate. We now offer a comprehensive portfolio of new and exciting products”.
This philosophy led AWG to expand into the world of luxury outdoor living. Its portfolio of brands now includes Remanso pergolas, Modulux outdoor kitchens, and it’s latest addition, Yakia Saunas. “Today’s customers are looking for a full suite of outdoor living products to create their own garden retreat,” explains Richard “It’s essential our dealers can offer this, as it makes a huge difference to their revenue potential.” At the heart of AWG’s success is its exceptional team. With extensive industry knowledge and a commitment to customer service that elevates AWG to the next level in dealer support.
According to Martin Rigby, Head of Sales and Marketing: “Having worked in retail, I know first-hand that communication and trust is the key to a strong distributor relationship. Quick responses
to technical questions are invaluable. What makes a great partnership thrive is knowing your supplier wants to help, not hinder.” Martin adds: “We prove our commitment to our dealers with an extensive support programme that provides essential sales and marketing assistance. Our award-winning showroom in Chelmsford serves as a vital resource for training, with more than 20 hot tubs and swim spas for dealers to learn from. This commitment to education and building a long-lasting partnership is what truly sets AWG apart”.
After 22 years of significant growth, AWG has managed to retain the personal touch of a smaller company. They believe in building genuine relationships, where dealers become personal friends, not just clients. For any business looking to expand its outdoor living portfolio, AWG’s reputation as the go-to distributor is well-earned.
Aqua Warehouse Group
Tel. 01245 477 400
E. sales@aquawarehouse.co.uk
www.aquawarehouse.co.uk
