With more choice than ever, swimming pool cleaners are flying off pool shop shelves like those proverbial hot cakes this summer.
Modern day deep cleaning machines have evolved rapidly in recent years with advanced technology transforming what was once a manual, time-consuming task into a highly automated and efficient process.
Today’s market is dominated by robotic, suction, and pressure-side cleaners, with robotic models leading the way in innovation and performance.
The latest generation of robotic pool cleaners uses smart navigation systems, sensors, and artificial intelligence to map and clean pools with precision. The most advanced modern units are cordless, using rechargeable batteries and ‘freedrive’ technology, allowing them to move freely without tangled cables while cleaning floors, walls, and waterlines efficiently.
At the premium end, prices can exceed £2,000–£3,000 for advanced systems with AI navigation, long battery life, and full automation. These cleaners are designed for larger or more complex pools and provide the highest level of convenience, often controllable via smartphone apps and capable of scheduled cleaning.
The pool cleaner market has never been more competitive. With more choice than ever before, retailers are facing a growing challenge: how do you truly differentiate your offering when customers can easily compare products online?
MARKET DISRUPTORS
Owning a swimming pool should be a pleasure not a burden, point out the creators of Beatbot, one of the leading robotic pool cleaners now available through Automated Environmental Systems. Beatbot’s inventor, Siler Wang, has spent his life building robots. He almost preaches to his passionate Beatbot followers saying: “A pool is more than just water — it’s where life happens. However, owning a pool has been both a pride and a burden.”
In 2024, after years of relentless research and development, the 5-in-1 Aquasense Pro robotic pool cleaner was born. Two years on and Beatbot is a technology brand driven by a commitment to product excellence.
The brand’s mission is to redefine smart pool care, address industry challenges, enhance performance, and deliver hassle-free pool care experiences. “Beatbot deliberately position themselves as market disruptors” says Kevin Gibbs, Marketing Manager for AES, the UK distributors.
“They are a lot to compete with thanks to the company’s deep research and development focus – it boasts something like 260 patents associated with the product.”
The Beatbot rethinks the entire cleaner experience from mechanics, Internet technology, its app and approach to after-sales.
Beatbot consolidated multiple cleaning functions into one platform: floor, walls, waterline and surface skimming that replaces the need for a separate skimming robot. Beatbot’s clarifying cartridge binds microscopic oil particles that pass through sand filters and robot baskets, agglomerates them into heavier solids, which then settle to the pool floor and are vacuumed by the robot. The system tackles cloudiness that even top-range filters struggle with; improves visible water clarity and reduces manual skimming.
The Beatbot product line includes Aquasense models with different capabilities. Promised improvements include self-emptying docks and further automation.
“The Beatbot developers are consistently making design choices targeted at longevity with robust manufacturing and premium finishes, aligning with a premium price-positioning and high value perception among customers,” says Kevin. “The short-term objective is to build Beatbot brand recognition and get the product into multiple market channels including encouraging increased sales for trade partners with the support of high-res product shots, lifestyle images and videos.”
CROWD PLEASERS
Golden Coast believes standing out comes from offering more than just another pool cleaner. It comes from elivering innovation, performance, and trusted partnership. As part of the Pollet Pool Group, Golden Coast is proud to work alongside Europe’s largest Fairland partner, bringing retailers access to some of the industry’s most advanced pool technologies through the iGarden range.
“Today’s consumers can quickly find similar-looking products online — often at heavily discounted prices,” says UK Sales Manager, Luke Honnoraty. “But what they are really searching for is confidence: confidence in performance, reliability, efficiency, and aftersales support,” he adds. “That’s where premium innovation makes the difference.”
For 2026, Golden Coast introduces the new iGarden M1 Robot — a next-generation robotic pool cleaner designed to deliver exceptional cleaning performance with intelligent efficiency.
Powered by the iGarden AI-Inverter 2.0 Intelligent Core, combined with a Hydrodynamic Propulsion Structure and refined engineering, the M1 Series is built to clean every area of the pool with maximum effectiveness and minimal energy consumption.
Key features that help retailers sell with confidence:
• Dual pump technology delivering up to three times the suction power for superior cleaning performance
• Advanced design creating optimal synergy between motor output and water flow
• AI-driven motor control that intelligently adapts cleaning performance to the individual pool environment
• Up to 12.5 hours of runtime for extended, uninterrupted cleaning cycles
• Energy-efficient operation without compromising cleaning capability
• Supporting service-led businesses — not replacing them
Luke points out: “One concern some retailers and maintenance providers may have is whether robotic cleaners reduce the need for ongoing pool servicing. In reality, robotic cleaners enhance the customer experience while complementing professional maintenance services,” he adds.
The M1 Robot keeps pool floors consistently clean between scheduled visits, helping customers enjoy crystal-clear water every time they use their pool. For pools with slatted covers, where debris commonly gathers along the edges, the cleaner can remain on floor mode to continuously remove unwanted particles throughout the day.
“Rather than replacing maintenance contracts, robotic cleaners strengthen a retailer’s overall service offering — providing customers with a complete premium pool ownership experience,” says Luke. “At Golden Coast, we understand that retailers need more than products — they need solutions that help them win business, build customer loyalty, and protect margin in an increasingly competitive market.
“By combining innovative technology with trusted distribution and support, we help retailers offer products that genuinely stand apart from the competition.”
WORLD FIRST
When Ocea UK launched the Inver X Warrior in 2022, it didn’t just introduce a new product; it signalled the ‘death of the cord’.
“As the world’s first cordless AI pool cleaner, the Warrior became an overnight success, revolutionising the UK pool market,” says Alan Thorne, of Ocea UK, with reports of high sale volume already this year.
“It quickly became the ‘workhorse’ of the commercial and service sectors, with its eight-hour continuous runtime and robust build making it an essential professional tool.”
But innovation never stands still. This season, Ocea UK has unveiled the next step in the cordless evolution: the Ocea S-series.
If the Inver X Warrior is the heavy-duty SUV of the pool world, the S-series is the high-performance hot hatch. Designed to be lighter, more agile, and easier to handle, it is the perfect “baby sister” to the Warrior.
“We saw how the trade embraced the Warrior for its efficiency and AI path-planning,” says Alan. “With the S-series, we’ve taken that same professional DNA and packaged it into a unit that is more accessible and easier to lift but still packs a professional punch.”
The standout feature of the new S-series is the Turbo Mode. While the AI-Inverter technology allows the cleaner to sip energy during a standard maintenance clean, a single tap of the Turbo button unleashes a 200% suction boost.
This is a massive USP for the UK market. Whether it’s a post-storm clean-up or a “spring opening” deep clean, the S-series can instantly pivot from an efficient maintenance bot to a high-suction powerhouse, capturing heavy debris, leaves, and sand with ease.
HIGH TECH
The S-series benefits from the global pioneering tech of the Fairland Group, ensuring it outperforms the competition:
• Full-Inverter Technology: Unlike traditional “on/off” cleaners, the motors adjust in real-time, optimising energy use and extending component life.
• 3D S-Path Navigation: The unit plots the most efficient route, ensuring total coverage of floors, walls, and the waterline.
• Professional Filtration: A high-capacity 180-micron basket ensures even the finest silt is captured, leaving the water crystal clear.
Alan again: “The Ocea S-series represents the democratisation of AI pool technology.
He continues: “By offering professional-grade cordless cleaning at a residential price point, Ocea UK is ensuring that high-end maintenance is now within reach for every pool owner.”
COMPREHENSIVE RANGE
Introduced to the UK market in 2025 and receiving significant recognition, Wybot pool cleaners represent the only comprehensive range of battery-powered cleaning solutions currently available. Lighthouse was appointed as the exclusive trade distributor in the UK, selected not only for their extensive experience in promoting and selling electric pool cleaners but also for the exceptional level of support provided by their team.
The Wybot product line now comprises six distinct models, each designed to accommodate a variety of budgets, pool sizes, and applications.
The entry-level C1PRO is a compact cleaner suitable for pools up to 50m2, capable of cleaning both walls and floors with a runtime of up to 2.5 hours.
The S1 and S2 models are ideal for most domestic pools, covering up to 75m2 and 120m2 respectively. At the premium end of the range, the S2 Vision and M2 Vision units feature, solar charging, AI-driven infrared cameras and a unique dirt tracking system that ensures thorough cleaning.
The most popular model sold in the UK is the S2 with impressive coverage enabled by multiple sensors including depth, infrared and sonar. Customers are impressed with its user-friendly design, the random navigation and its effective cleaning capacity.
THE WYBOT FEATURES:
• Cordless Design with Powerful Suction-Triple powerful motors and brushless motor with dual-layer filtration system
• Comprehensive Cleaning – Includes floors, walls (including tiles), steps, and waterlines
• Ideal for Large Pools & 3 Hours Quick Charge-Up to 210mins runtime with coverage up to 3230ft2
• WYBOT App & Manual Switch Mode – 6 cleaning paths & 7 cleaning modes with app, and 3 cleaning modes with manual selection
• Cycle Timer-Specify the frequency times for various functions
• Convenient Self-Parking Technology – Easily retrievable after cleaning
Additionally, launching in 2026, the F1 Skimmer introduces a solar-powered option specifically designed for pools prone to surface debris; it provides up to six hours of operation, efficiently removing leaves and insects from the water’s surface.
For businesses seeking a complete portfolio of cleaning solutions to meet diverse customer needs, the Wybot range offered by Lighthouse presents an exceptional choice.
“Wybots are powerful and nifty units, available at affordable price points,” says Dan Phillips, Managing Director of Lighthouse Pools. “We were impressed from the offset with the function of the Wybots and were delighted to add them to our product portfolio. “The first year of sales has been successful and I think this speaks volumes about their reliability and performance in a market which is becoming increasingly saturated with many copycat units,” Dan adds.
CUTTING EDGE
Last, but by no means least, is the Dolphin robotic pool cleaner range from Maytronics. As the official UK distributor, Certikin brings cutting-edge pool cleaning to homes and commercial pools alike with an in-house service and repair team ready to keep the cleaning machines running at peak performance for many years.
“While many suppliers stop at the point of sale, Certikin believes true customer support begins long after a robotic cleaner is delivered,” explains Oliver Hale, Certikin’s Pools Division Product Manager.
“Our commitment extends far beyond simply supplying industry-leading Dolphin cleaners — we back every product with expert aftercare and technical support from our dedicated UK service facility,” Oliver continues.
“Should your Dolphin cleaner ever require maintenance, servicing, or repair, Certikin’s experienced team is on hand to provide fast, reliable support that keeps downtime to an absolute minimum. That means less frustration, fewer interruptions, and complete peace of mind knowing your customer’s pools will continue to stay clean, clear, and ready to enjoy.
”This level of ongoing care is what sets Certikin apart. By combining world-class robotic pool cleaners with trusted UK-based servicing and customer support, we’ve earned a reputation as the go-to company for robotic pool cleaners across the industry.”
Maytronics is constantly looking to the future by innovation, and 2026 is no different, with three new products hitting the UK market, all of which are available from Certikin.
Intrepid in its quest to seek out dirt, the cordless Dolphin EON cleans every corner, ledge, wall and step, ensuring no spot is missed. With total-pool coverage and innovative filtration technology, EON’s clever design means pool owners can enjoy visibly cleaner water – 4x clearer than competing products. Its meticulous cleaning capabilities are made possible by its innovative design and new JetIQ technology. While most robot cleaners require full immersion to function, EON is unique in its ability to clean ledges. Meanwhile, intelligent jets lift the robot over stairs and smartly switch direction to allow the EON to manoeuvre around curves and corners.
The Dolphin S2000 effortlessly cleans every corner of the pool, including shallow areas, steps, and sun-ledges as low as 30 cm, ensuring even the most visible spots stay spotless. It offers interchangeable fine and ultra-fine filters, allowing you to adjust to your pool’s needs throughout the year. Designed for convenience, its tangle-free cable ensures hassle-free operation and complete coverage. The MyDolphinTM app keeps the S2000 connected so you can schedule cleanings and control it from anywhere, anytime.
Spoilt by an overwhelming product choice, investing in a modern pool cleaner can significantly reduce maintenance time while improving water quality.
With rapid advances in smart technology there is now a solution to suit almost every pool owner, from budget-conscious buyers to those seeking fully automated, high-performance systems.
COMPANY CONTACTS
AES
Tel. 01284 658770
sales@automatedenvironmentalsystems.co.uk
Certikin
Tel. 01993 777200
E. info@certikin.co.uk
Golden Coast
Tel. 01271 378 100
www.goldenc.com
Lighthouse Pools
Tel. 01752 253525
E. sales@lighthousepools.co.uk
Ocea UK
Tel. 01993 707910
Email. sales@oceacovers.com
Plastica
Tel. 01424 857857
E orders@plasticapools.net
