Energetic pool and spa retailers took a pro-active approach to the summer season of outdoor shows this year with a strong presence for them and the industry.
The Wensum Pools team have been exhibiting at the Royal Norfolk show for 15 years and took a strong six strong team to the two-day event, strengthened by support from their Jacuzzi suppliers.
“We start to prep a year in advance. always looking for the best spots to exhibit and having conversions with customers and potential customers as well as our team as to what we feel will work best,” shares Wensum’s Kimberley Halton-Farrow.
“Jacuzzi supply the stunning tent and surround and essential amenities to keep the tubs running, warm and bubbling. We have posters to promote our award-winning showroom, swimmers in the Jacuzzi SwimSpa, customer and potential customers braving the chill tub, bbq for brunch and lunch, plenty of drinks and a warm welcome with comfy sociable garden furniture!”
Kim reports that key interest this year was the new Jacuzzi Hot Tubs and huge interest in the Jacuzzi Swim Spa. “We concentrate on promoting our Summer Sales Weekend that follows the Royal Norfolk show so we can welcome potential customers to our award-winning showroom, let them enjoy our wet test room, explore our outdoor show site and our brand new sauna showroom,”
Kim says. “With over 150 leads across the two days, we are communicating back and forth with the office so we respond to customer enquiries quickly and professionally with a warm and inviting tone,” she adds.
