FOR THE LOVE OF LIDOS

Community campaigning is helping lidos enjoy a renaissance, writes Judith Wojtowicz… Alfresco pools around the country are experiencing a joyful revival, with many derelict sites being restored and new projects taking shape. Last year saw the opening of three new or re-vamped lidos… the restored Cleveland Pool in Bath, the oldest lido in the UK; […]

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AT YOUR SERVICE

How to make the most of pool and spa service visits… For growing and maintaining a solid brand and a faithful customer base, providing high-quality servicing is an essential. But beware. Without careful management, a number of avoidable mistakes by engineers on site can quickly taint a good reputation. Whether for one-off jobs or seasonal […]

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STANDING OUT FROM THE CROWD

Panel pools are the industry’s flexible friends… Panel pools stand out from the crowd as one of the fastest and cleanest way of installing a pool. With an average residential pool installation time between three to five hours, installers can save a lot of time, so they can move on to other aspects of the […]

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BETTER THAN A POOL

Swim spas offer compact benefits of home swimming and wellness Why invest in a swimming pool when you can buy a swim spa, a salesman, overheard on a recent pool and spa showroom visit, confidently advised some eager shoppers. After all, as he pointed out, swim spas offer a host of benefits to make them […]

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SLASHING ENERGY COSTS BY HALF

The eco-efficient Heatform system is a firm favourite… Launched in 2019, the HeatForm insulated panel pool system has quickly become a firm favourite with the pool trade and end-users alike. A triumph of British engineering and manufacturing, Heatform won the UK Pool and Spa Award for Energy Efficiency in 2019. Compared to a traditional concrete […]

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NEXT GENERATION SWIMMING

A well-timed counter current promotion is sure to reap sales rewards… When health and fitness are a priority for pool customers, counter current jets allow them to bring the workout of a competition pool to their home within a fraction of the space. In fact, counter current units are an affordable way to turn any […]

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SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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DEEP IMPACT

Parkwood Leisure takes a customer-centric approach to swimming, as Judith Wojtowicz reports… Investment and innovation go hand in hand at Parkwood Leisure, the first leisure operator within the industry to commission a detailed social value report to better understand the impact of its activities on the communities it serves. The impressive results from this 2020 […]

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SWIMMING POOL SUPPORT FUND

A ÂŁ40m fund to help local authorities improve the energy efficiency of swimming pools has opened for applications. It is the second phase of the Government’s Swimming Pool Support Fund, which has seen a total of ÂŁ60m being made available to help public swimming pools cope with increased running costs as well as make them […]

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KEYS TO SWIM SPA SELLING SUCCESS

  Swim spa sales rising again…Swim spas enjoyed a huge rise in demand during the pandemic as gyms and local pools closed and consumers turned to home workouts. While demand slowed down post-pandemic, the market is now experiencing renewed interest in swim spas with demand starting to increase. During the pandemic, the shipping rates for […]

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