After 21 years of dedicated service, Paramount Pool’s Warehouse Manager, Darrell Wheatley, retired in December. “Darrell has been a loyal and integral part of Paramount Pools, playing a fundamental role in our growth and expansion,” says Managing Director, Steve Martin. “His commitment and hard work will leave a lasting mark on the business, and while […]
Steve Martin
Underlining its reputation as a red-letter event on the wet leisure industry’s promotional calendar, Paramount Pool Products opened its Hampshire doors for two trade open days in February. More than 120 trade visitors responded, welcoming the opportunity to better connect with the steadily growing portfolio of Paramount products. A tried and tested event format saw […]
Paramount is packing a significant panel pool punch with its combined 5m x 2m x 1.2m UltraSwim and UltraFlow training pool package. “A training swimming pool is a worthy investment if your customers take their swimming and health seriously and want to improve,” says Paramount’s Steve Martin. “Training swimming pools take up much less space […]
Still scope to upsell on heat pumps, say the pool industry… The wraps are well and truly off an estimated 20,000 heat pumps already operating across the water leisure industry. This is no short-term sales spike. Predictions are that this vital market sector will continue to grow up to and beyond 2030. Despite the eye-watering […]
James Lee, former Managing Director for Water Treatment Products, has joined the Paramount distribution team. Jim’s career started in the swimming pool industry back in the 1980’s. His experience led him to manage some of the largest commercial swimming pools in the South East and Yorkshire. Included in his accolades, was the specifying of one […]
Pool and Spa SCENE reports exclusively from the recent Paramount dealer event… New and existing customers grasped the opportunity to see and better understand the potential of Paramount Pools’ key products over two open days. The informal style of the event suited nearly 100 visitors who were able to pace themselves through a selection of […]
New UK launch for busy one-piece sector… Already enjoying an unprecedented wave of popularity, the UK’s one-piece pool offering is being further boosted with the launch of a new range branded as The Sterck. Fresh out of the Starline stable, and available to UK dealers through Ocea UK, the Sterck is founded on nearly 50 […]
The win, win case for the panel pool system… Presented with so many options for modern pool construction, the panel pool system continues to sustain its unrivalled credentials as the industry’s flexible friend. The panel pool covers all bases; ideally suited for both indoor and outdoor installations, whether in a garden, in a barn or […]
Insights on cover sales for both pools and swim spas… With many swimming pool companies struggling to find and retain qualified in-house staff, it is no wonder that demand has never been so high for swimming pool cover specialists. “We try to provide a reactive service, generally responding within seven days to attend either a […]
Paramount Pool Products are eco champions… With a 20 year plus relationship with world leading Aquamatic and offering the Aquadeck slatted pool systems, you could say that Paramount Pool Products had their swimming pool customers well and truly covered. But, widely accepted that installing a heat retention cover is the single most effective means of […]












