Underlining its reputation as a red-letter event on the wet leisure industry’s promotional calendar, Paramount Pool Products opened its Hampshire doors for two trade open days in February. More than 120 trade visitors responded, welcoming the opportunity to better connect with the steadily growing portfolio of Paramount products.
A tried and tested event format saw the Paramount team relish the time they got to spend with clients, giving Paramount a better understanding of current industry trends, likes and dislikes and maximising their focus on each individual dealer.
“So often at an exhibition event you have a very limited window to discuss and show perspective customers new products,” comments Paramount’s Managing Director, Steve Martin. “This style of event enables us to spend much more time going through all aspects of our products and for customers to meet the staff and the suppliers behind the products.”
The Paramount team was able to present the case for a number of brand-new 2025 launch products such as the low-cost Inverjet swimjet and the new Super Low heat pump from Aquark. Other products featured included the Ultraflow Flush Mounted Propulsion System, T&A Slatted Cover, Aquamatic Safety Cover, coloured stainless steel fittings from Mar Piscine, Tilestone One Piece Pools, Spas and Overflow Tanks.
THREE GENERATIONS
Paramount Pools founder Keith Martin was a welcome addition to the presentation team turning out to support son Steve and grandson Lewis alongside a strong Paramount line-up of Mark Webster, Darrell Wheatley, James Lee and Lee Gladman.
Carol Wu from Aquark Technologies presented the Paramount heat pump offering, Tony Fisher from Waterco was able to give details of their Glass Pearl filter media as well as filter options. James Lee gave launch details of the ground-breaking Hydro Dioxide.
“The clients clearly enjoyed the opportunity of being able to see both new and existing products up close,” said Steve. “They had the time and space to better understand many of the product capabilities. “With the added bonus of drinks and free burgers being served throughout the day.”
PRIZE POINTS
New for 2025, Paramount shared information about its new Reward Points scheme which gives customers more rewards pro rata to Paramount purchases. Customers were also the first to hear that Paramount is expanding.
They will be taking on a further 4,500 sq ft of storage space in an adjacent warehouse this summer, adding essential capacity for the steadily expanding Paramount product portfolio.
Paramount Pool Products
01256 748380
www.paramountpools.co.uk
