EDUCATING AND EMPOWERING

Since 1977, Golden Coast has been committed to more than just delivering high-quality products to the wet leisure industry. The company’s mission has always included enriching professional knowledge and confidence to always deliver the best results. With technology evolving rapidly and innovations reshaping every aspect of pool and spa systems, staying informed isn’t optional: it’s […]

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RETHINKING THE SALES ROLE

Part two of our look at sales insights… Why do some people acquire basic sales skills but never develop further, either Flatlining or Flaming out? I think there are a couple of reasons: the most optimistic is that Sales Delegates are unaware of the existence of the different levels of skill development, the importance of […]

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BUSINESS DEVELOPMENT OPPORTUNITIES

One-piece-pools offer an exciting business dimension, not only for traditional pool builders, but equally for established spa retailers. Andy and Laura Wroot of Midlands located MySpa UK, who have launched a pool installation division called MySpa Pools, are perfect examples. The Wroots and their dynamic team have readily grasped the brand values and USPs of […]

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EUROPE’S SHOP WINDOWS BECKON

Recognised as the international benchmark for all new products and innovations in the swimming pool and health spa sector, Piscine Global is the landmark international trade show in the field of swimming pools and health spas. With 40 years of expertise under their belt, Piscine Global offers a complete range of products and services to […]

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RED LETTER BSPF DAYS

A picture special from the recent Coventry exhibition… Celebrating its tenth anniversary at the Coventry Building Society Arena, it is fitting that this milestone year drew a record number of SPATEX visitors, with attendance figures almost 20 per cent up on the previous year. The British Swimming Pool Federation organisers were delighted to welcome more […]

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A MOMENT IN TIME

In conversation with Andy Wroot, UK champion of Sundance Spas… It was way back in 1998 when Andy Wroot’s journey with Sundance Spas began when he joined his uncle who was one of the pioneering Sundance dealers in the UK. Fresh out of school as an 18-year-old, Andy was immediately captivated by selling these luxury […]

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ISPE WORKSHOPS AT SPATEX 2024

The annual SPATEX exhibition takes place at the Coventry Building Society Arena, from Tuesday 6th to Thursday 8th February. Once again, the Institute of Swimming Pool Engineers has been asked to organise a series of free-to-enter workshop presentations throughout the three days. For 2024, ISPE have put together a varied programme with something of interest […]

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SEVEN DEADLY OBSTACLES

Part one of a look on how to overcome sales challenges… Identifying the obstacles that keep us from achieving sales success is critical to figuring out how to overcome them. I define sales success as a 50+% closing ratio and continually building a network of referrals from satisfied customers. This takes a lot of understanding […]

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KEYS TO SWIM SPA SELLING SUCCESS

  Swim spa sales rising again…Swim spas enjoyed a huge rise in demand during the pandemic as gyms and local pools closed and consumers turned to home workouts. While demand slowed down post-pandemic, the market is now experiencing renewed interest in swim spas with demand starting to increase. During the pandemic, the shipping rates for […]

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FRENCH CONFIRMED WORLD LEADERS

Stalled for four years by Covid, Piscine Global Europe, the undisputed leading global event in the pool and spa sector, was back at its Lyon home in November and did not disappoint. The 1,272 exhibiting brands and companies and the 24,903 trade visitors who attended were finally able to gather again in the familiar show […]

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