Bayrol as a company needs little introduction. Operating in the field of water treatment for over 70 years, Bayrol is a popular European high-end water treatment brand renowned for innovation and quality.
Indeed, Bayrol are one of the few manufacturers who run their own in-house laboratories in Germany and America. Lighthouse, who took over the UK distribution of Bayrol in 2023 have worked hard to develop a strong, collaborative partnership with the aim of promoting the full product range and increasing retailers on home soil.
Earlier this year, as part of their UK expansion and strategy to grow Bayrol in the UK, Lighthouse launched an exciting new scheme whereby official Bayrol stockists can now become flagship, ‘Bayrol Test Centres’.
A Bayrol Test Centre uses cutting-edge technology to provide end-users with fast, precise water testing, helping pool and spa retailers boost customer visits and build loyalty. Dan Phillips, Managing Director at Lighthouse, tells us: “The premise of a test centre is a simple one, but like everything, the simplest ideas are often the best. Leveraging Bayrol’s expertise to provide end-users with enhanced customer service will significantly strengthen retailer loyalty, drive additional sales, and distinguish them from their competitors.”
At the heart of the Test Centre set up is the latest and most advanced water testing equipment. This is comprised of the Spin Touch photometer system from LaMotte, coupled with new and exclusive testing software from Bayrol – Bayrol solution.
Designed to be user friendly, the system delivers reliable, on the spot, in depth analysis which offers a high-level of professionalism to all dedicated pool and spa professionals. In just minutes, the Spin Touch photometer is able to carry out 11 full parameter water tests including, Free Chlorine, Total Chlorine, Bromine, pH, Calcium Hardness, Total Alkalinity, Cyanuric Acid, Copper, Iron, Salt, Phosphates.
The test results are subsequently converted into an easy-to-understand Bayrol report, which can be printed or emailed to the client as a PDF. Now here is the clever bit: The Bayrol report not only provides a full run down of the test results but it also provides instructions on the best way for the customer to adjust their water to achieve the perfect water balance. By entering each client’s pool or spa details into the software at the beginning, the results and solutions are customised for their unique circumstances, providing a straightforward guide to address any water-related problems.
The benefits of the Test Centre are multi-fold. For retailers, the software offers clients confidence in receiving expert recommendations and supplies a comprehensive list of Bayrol products tailored to their pool’s specific needs, including appropriate dosing guidelines.
Whether this service is chargeable to the customer is at the discretion of the retailer, many opting to offset or waive the costs with any purchases subsequently made. Having become Official Bayrol Test Centres, retailers are already reporting an increase in customer footfall to their premises, looking for the premium service. The displays have been designed to be visually appealing and provide a professional look to any retail space.
Many pool owners are nervous about pool chemistry, and the fast analysis service offers peace of mind and ensures that expensive and complicated problems are less likely to arise further down the line. With the ability to offer an increased water testing service, coupled with professional advice and a specialist range of water treatment products to fix all problems, Bayrol Test Centres are sure to become the benchmark in pool and spa retail throughout the UK. To become a Test Centre, retailers must stock the full range of Bayrol water treatments and will in turn benefit from a large number of incentives and robust support from the Lighthouse team.
These include:
• Access to a dedicated water treatment specialist – Cath Saunders
• New retail shelving and branding.
• Complete marketing pack, including signs, stickers, posters, shopping bags and goodies for the customers.
• Listings on the Bayrol global and UK websites
• Regular, exclusive promotions
• Bayrol solution software
• Full onsite training for all staff
There are currently 12-14 official Bayrol Test Centres across the UK, the most recent to have signed up being Crosdil Leisure in Sussex, who as a dedicated Bayrol retailer, are able to offer a complete turnkey solution for all their customers.
Based in Pulborough garden centre, they have undergone staff training, are fully kitted out with the extended Bayrol product water treatment range, along with the testing equipment, and are eager to go!
Jo-anne Crosdil gives her views on the benefits of being an Official Bayrol Test Centre: “It’s incredibly user-friendly and gives customers real confidence when they can see accurate water testing happening right in front of them. “The results are clear, professional, easy to explain and are tailored to the customer’s pool and any issues that they may be having.
Customers love the experience, and we’ve definitely seen an increase in product sales as a result.”
To find out more about becoming a Bayrol Test Centre and to benefit from being part of the fastest growing network of dedicated pool and spa retailers in the UK, contact Lighthouse’s Water Treatment Manager Cath Saunders on 01752 253525 or cath@lighthousepools.co.uk.
