Already enjoying a loyal following for its pool water treatment, dosing and control solutions, BAYROL Deutschland GmbH, has chosen Lighthouse Pools as its new long-term distribution partner. Lighthouse’s proven track record of growing brands from scratch within the UK held a strong appeal for BAYROL who believe this partnership will successfully propel and advance their foothold in the market.
“With this partnership, we will be looking to grow and support the complete BAYROL range and all the dedicated trade partners with a full stock holding and dedicated technical support team,” said Daniel Phillips, Managing Director, Lighthouse Pools.
“This is a really exciting time for us here at Lighthouse and we are so pleased to be working with such a positive, dedicated, customer-focused product manufacturer.” In an increasingly polarised industry, BAYROL recognised the need for a more focused and dedicated approach to grow and support their extensive product range in the UK market.
Announcing the move, Juergen Koenig, Managing Director of BAYROL said: “We would like to thank the management and staff of Golden Coast/Pollet Pool Group for the hard work done over the past 10 years for our brand. Since Pollet Pool Group took on the distributorship in 2013, they have looked after our trade customers across the UK with a dedicated, professional team.
NEXT LEVEL
“With the appointment of Lighthouse Pools as a new distribution partner, we strongly believe that we can push the visibility of BAYROL branded products and therefore its success in the UK market to the next level, while at the same time enhance personal relationships with pool companies across the country. “We are looking forward to working with such a dynamic, modern and forward-thinking company as Lighthouse Pools.
“With all the current changes and corporate consolidations in the market, it was only natural that a premium brand such as BAYROL would be looking to deliver a more concentrated focus for their products.” All BAYROL products will be available to purchase from Lighthouse from the beginning of November.
Lighthouse will have a full stock of both the existing BAYROL ranges: BAYROL water treatment and BAYROL Technik products, including the full range of spare parts. Lighthouse will also be launching BAYROL’s Automatic range of domestic saltwater chlorinators and pH and chlorine dosing systems, in addition to an exclusive range of BAYROL branded maintenance equipment.
