The Hot Tub & Swim Spa Company has opened its second Kent showroom at Notcutts Garden Centre in Royal Tunbridge Wells, marking another significant milestone in the company’s continued growth across the South East.
The new showroom complements the company’s flagship showroom at Dobbies Garden Centre in Gillingham, and reflects increasing consumer demand for luxury wellness products that support relaxation, recovery, and everyday wellbeing at home.
Located within one of the region’s most established lifestyle and garden retail destinations, the Royal Tunbridge Wells showroom has been carefully designed to showcase a premium range of hot tubs, swim spas, saunas and wellness products in an environment that feels aspirational, accessible and lifestyle-led.
The showroom features products from globally recognised brands including Jacuzzi® and Tylö, offering customers a broad range of solutions focused on hydrotherapy, thermal wellness, fitness, recovery and outdoor living.
Christina Mantoura, Managing Director of The Hot Tub & Swim Spa Company, commented: “We are seeing a major shift in the way people think about wellness at home. Historically, products such as hot tubs and saunas were viewed primarily as luxury purchases. Today, consumers are increasingly investing in products that support long-term wellbeing, recovery, relaxation and connection within the home environment.”
The company has reported particularly strong consumer interest surrounding saunas, heat therapy and recovery-led wellness spaces, reflecting wider global trends around longevity, performance, nervous system regulation and holistic wellbeing.
The team is backing the showrooms with pop-up event appearances including the Kent Garden Show in May, where the team reported strong engagement and sales across the weekend.
