In an age dominated by digital advertising, social media campaigns and AI-driven marketing automation, one of the most effective promotional tools for small and medium-sized enterprises is still sitting on the driveway: the company vehicle. Liveried vehicles — vans, pickups and fleet cars branded with company graphics — are often underestimated in marketing discussions. Yet […]
1 stop spas
In an era dominated by online shopping and digital marketing, physical retail spaces continue to hold remarkable importance in the leisure world. Showrooms and shops are no longer simply places where products are displayed and sold; they have evolved into strategic environments that shape customer experiences, influence buying behaviour, and strengthen brand identity. Retail spaces […]
Red carpet treatment for UK Pool and Spa Awards… A HUGE AUDIENCE PACKED the National Conference Centre venue for the UK Pool & Spa Awards The biggest ever audience gathered for the 2025 UK Pool & Spa Awards and a sensational Xmas themed night of celebration. Now in its 15th year, the event, held at […]
UK Pool & Spa Awards raises the bar again with its 2025 finalists… The UK Pool & Spa Awards has once again set new records in the water leisure sector with a staggering 250 entries in this year’s contest. Well over 100 companies have thrown their caps into the competition ring – nearly double last […]
A record number of companies celebrated at the UK Pool & Spa Awards… Demonstrating the broad depth of the multi-million pound wet leisure sector, a record 38 companies were declared winners in the 2024 UK Pool & Spa Awards, presented at the National Conference Centre, Birmingham, in December. The competition, decided by public votes, judges’ […]
Party-revellers are urged to grab their dancing shoes for the UK Pool & Spa Awards –the water leisure sector’s not-to-be-missed Celebration Of The Year! A drinks reception, sit-down meal and a sensational band, with a host of prizes and giveaways, add to a lively cocktail of business and individual achievement presentations. Tickets are selling fast […]
How to make the most of pool and spa service visits… For growing and maintaining a solid brand and a faithful customer base, providing high-quality servicing is an essential. But beware. Without careful management, a number of avoidable mistakes by engineers on site can quickly taint a good reputation. Whether for one-off jobs or seasonal […]
Reports and pictures from another record-breaking UK Pool & Spa Awards… A record-breaking turn-out gathered for the 2023 UK Pool & Spa Awards held at Birmingham’s prestigious National Conference Centre venue in December. Celebrating its 13th year, the 2023 UK Pool & Spa Awards saw 97 companies submit 242 entries attracting nearly 5,000 on-line contest […]
Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]
The annual SPATA and BISHTA Trade Association Awards took place in February, presented by the umbrella organisation, the British Swimming Pool Federation during the company’s SPATEX exhibition at Coventry. In all, 13 companies appeared on the SPATA winners list. The prestigious Dick Millward Trophy for SPATA Pool Contractor of the Year was won by Centurion […]
