Taking the all-year-round approach to cover sales… Creating a successful promotional campaign for swimming pool covers, from debris to slatted, requires a strategic blend of market understanding, targeted messaging, and multi-channel promotion. Before you dive off the sales starting block you need to focus on specific target groups with different approaches for homeowners with pools […]
Paramount Pools Ltd
UK Pool & Spa Awards raises the bar again with its 2025 finalists… The UK Pool & Spa Awards has once again set new records in the water leisure sector with a staggering 250 entries in this year’s contest. Well over 100 companies have thrown their caps into the competition ring – nearly double last […]
The AquaGem InverJet is a modern, efficient, and safe swim jet solution that brings open- water-style swimming into any pool by simply connecting an 13AMP plug. With its compact, sleek design, wide range of flow options, smart control, and energy efficiency, it’s a great fit for both serious swimmers and home users seeking versatility and […]
After exactly 30 years of service to the pool industry, Emilio Di Pietro, better known to most as ‘Pedro’, has decided to take early retirement and has stepped down as Paramount Pool’s sales executive. Pedro has spent many of those three decades, travelling the length and breadth of the country, forging strong and longlasting relationships […]
