AGAINST THE FLOW

If you are looking for a role model to sell the benefit of counter current swimming to your customers, then let us introduce Daphne Belt. A household name in the world of triathlon, Daphne, from West Sussex, has proved age really is just a number by successfully completing 85 triathlons to celebrate her 85th birthday. […]

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PARAMOUNT POOLS BID FAREWELL TO DARRELL

After 21 years of dedicated service, Paramount Pool’s Warehouse Manager, Darrell Wheatley, retired in December. “Darrell has been a loyal and integral part of Paramount Pools, playing a fundamental role in our growth and expansion,” says Managing Director, Steve Martin. “His commitment and hard work will leave a lasting mark on the business, and while […]

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POOL & SPA OSCARS

Red carpet treatment for UK Pool and Spa Awards… A HUGE AUDIENCE PACKED the National Conference Centre venue for the UK Pool & Spa Awards The biggest ever audience gathered for the 2025 UK Pool & Spa Awards and a sensational Xmas themed night of celebration. Now in its 15th year, the event, held at […]

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PEARL’S A WINNER

Industry trade event celebrates 30th anniversary…   SPATEX, the water leisure industry trade show established and organised by the industry, for the industry, is on its marks for the 30th pearl anniversary celebration of the prestigious event. Over three decades, SPATEX has generated income valued at an estimated £12 million with £8m spent on expenditure. […]

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COVERS FOR ALL SEASONS

Taking the all-year-round approach to cover sales… Creating a successful promotional campaign for swimming pool covers, from debris to slatted, requires a strategic blend of market understanding, targeted messaging, and multi-channel promotion. Before you dive off the sales starting block you need to focus on specific target groups with different approaches for homeowners with pools […]

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RECORD BREAKERS!

UK Pool & Spa Awards raises the bar again with its 2025 finalists… The UK Pool & Spa Awards has once again set new records in the water leisure sector with a staggering 250 entries in this year’s contest. Well over 100 companies have thrown their caps into the competition ring – nearly double last […]

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SWIM JET SOLUTION

The AquaGem InverJet is a modern, efficient, and safe swim jet solution that brings open- water-style swimming into any pool by simply connecting an 13AMP plug. With its compact, sleek design, wide range of flow options, smart control, and energy efficiency, it’s a great fit for both serious swimmers and home users seeking versatility and […]

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Paramount Bids Adios To Pedro!

After exactly 30 years of service to the pool industry, Emilio Di Pietro, better known to most as ‘Pedro’, has decided to take early retirement and has stepped down as Paramount Pool’s sales executive. Pedro has spent many of those three decades, travelling the length and breadth of the country, forging strong and longlasting relationships […]

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