Alukov was recently approached by trade partners, Mermaid Pools, to pool resources on a special project for a client in Kent. The homeowner had purchased a new property with an old, lined pool that had suffered years of neglect and damage. Passionate about outdoor living, the client envisioned transforming the pool into the centrepiece of […]
swimming
Taking the all-year-round approach to cover sales… Creating a successful promotional campaign for swimming pool covers, from debris to slatted, requires a strategic blend of market understanding, targeted messaging, and multi-channel promotion. Before you dive off the sales starting block you need to focus on specific target groups with different approaches for homeowners with pools […]
The AquaGem InverJet is a modern, efficient, and safe swim jet solution that brings open- water-style swimming into any pool by simply connecting an 13AMP plug. With its compact, sleek design, wide range of flow options, smart control, and energy efficiency, it’s a great fit for both serious swimmers and home users seeking versatility and […]
Oasis Outdoor Living has expanded its already impressive swim spa range to include a range of in-ground pools which utilise our energy-efficient Forever Swim system. The pools themselves include all the features you’d expect of a top-range swim spa from Oasis, from top quality shell and structural builds to the latest SpaTech control but also […]
The brand-new 2025 Platinum Spas Mini Pools deliver a powerful aquatic fitness experience in a sleek, space-saving design. Fully sunken in-ground and equipped with a state-of-the-art counter- current system. With two advanced swim current systems, River Jet – Designed for a more condensed, directional flow. The Turbine System (Pro Models) features nine adjustable swimming modes, […]
Energetic pool and spa retailers took a pro-active approach to the summer season of outdoor shows this year with a strong presence for them and the industry. The Wensum Pools team have been exhibiting at the Royal Norfolk show for 15 years and took a strong six strong team to the two-day event, strengthened by […]
Aqua Warehouse Group (AWG) is delighted to launch its new rollaway cover for swim spas and hot tubs. Every Roll2Swim cover is custom-built to perfectly fit swim spas up to 7 metres long and 3 metres wide, ensuring a snug and effective seal. Built to last, its strong and durable construction is backed by a […]
While women currently make up less than 10% of the ISPE membership, 40% of new student applications since the campaign began have come from women—a significant and encouraging shift. Originally introduced around International Women’s Day, the campaign provided free enrolment and registration for new female students and waived entrance fees for new members. Due […]
Playing a key role in the manufacture of pool covers for nearly six decades, Belgium-based OASE is reporting keen interest in its expanded Sportive range. The new Sportive fitness department launched with two flagship products that revolutionise the aquatic experience. The OASE Swim Swimmer counter- current swimming system is ideal for transforming a traditional pool […]
When Monmouthshire Council Council wanted to modernise its leisure facilities, their focus was on sustainability, cost-saving and operational efficiency. The previous system relied on granular calcium hypochlorite, which posed several challenges including hazardous handling and storage, chemical transportation costs and unreliable dosing. Sterling Hydrotech installed Gaffey’s Hyprolyser® iSEC®-3, a British-made, low-carbon water treatment system. Its […]
