Dröm UK has been fully rebranded as KLAFS – the world’s market leader for sauna and wellness solutions. Following the full acquisition of Dröm UK in 2023, the rebrand consolidates KLAFS‘ UK operations under the KLAFS global brand. The highly experienced team will work alongside Guncast Pools & Wellness – the British specialist in luxury swimming pools, spas, and wellness suites, which has been part of the KLAFS Group since 2021. KLAFS has long been a pioneer in the design and installation of ultra- bespoke saunas, steam rooms, and spa experiences for both luxury residential and commercial clients.
This new identity builds on the company’s proud legacy, which now includes the product innovation and expertise of the Dröm UK team. Andy Carr, CEO of Guncast Group (KLAFS UK), comments: “This is a major step forward for KLAFS, following 18 months of dedicated work to firmly establish the brand in the UK. “Together with Guncast, we are now uniquely positioned to meet growing demand for wellness in the British market, in both the residential and commercial sectors – from leading luxury hotels to boutique spas. Now with an expanded KLAFS showroom presence and even greater product availability, we’re excited to support our clients with more choice and more expertise than ever before.”












