No self-respecting pool builder or spa retailer is installing this season without the specification of a super-efficient air source heat pump. Driven by dual influences of an energy and economic crisis, wet leisure retailers have had to wise-up quickly to eco efficiency. Switched-on sales strategies involve not just new installs but contacting existing clients to get heat pumps retro-fitted and explaining how cost- efficient they will be. “The bottom line is that a heat pump will save 55% of energy costs,” says Cleanheat Leisure’s Gregg Titmus explaining that 3,600 watts used via an on-board spa heater will be cut to 400 watts by virtue of a heat pump. “I would advise dealers not to simply shop on price but to understand the pedigree of the heat pump they are selling,” Gregg continues. “Liken your choice to buying a car,” Gregg explains. “They all have four wheels and a steering wheel but there is a big difference between a Mercedes and a Fiesta. The value an end-customer will see in using a heat pump will depend on where they are going, in what gear and on what type of road; the differing criteria is massive.”
A trade-only supplier, Gregg’s Cleanheat Leisure has been the UK Distributor for the Zealux Inverboost ranges of heat pumps for three years now. It has been a mutually beneficial marriage. Zealux was founded in 1999 and have had 25 years now manufacturing heat pumps, they have production lines in their own factories manufacturing pool and hot tub heat pumps and also MSC certified house heat pumps all of which are sold around the world. “They say knowledge is power and I would urge sellers to become experts on their chosen heat pump sales,” says Gregg who offers unrivalled advice as well as training support. “Learning how to fit it, where to put things, how to make it look good, is all part of the process,” he says. “Dealers should maximise the valued added potential of servicing costs which average £150 per visit.”
In the competitive world of pool construction and maintenance, delivering superior solutions that stand the test of time is paramount. As temperatures rise across the UK, the demand for efficient and reliable pool heating remains a constant. Ocea UK believe it’s time for pool builders and service companies to take a closer look at the Ocea X Vertical Outlet Heat Pump – a premium range specifically designed for the discerning professional installer.
Says Ocea’s Alan Thorne: “The Ocea X isn’t just another heat pump; it’s a strategic choice that offers a compelling set of Unique Selling Propositions (USPs) for you and, ultimately, your clients. Traditional heat pump designs often involve horizontal airflow, which can be limited by space constraints or less than ideal for efficient air circulation in certain plant room configurations. The Ocea X, with its innovative vertical outlet design, tackles these challenges head-on:
• Optimised Airflow & Efficiency
• Reduced Footprint & Flexible Installation
• Enhanced Sound Performance
• Built for the Professional
Choosing the right product is only half the battle; partnering with a supplier who truly supports your business is equally crucial. This is where Ocea UK truly shines, adding significant value that goes beyond the product itself. Ocea UK maintains substantial stock levels of all popular Ocea X models, meaning you’re rarely left waiting. Offering a commitment to quick shipping ensures your projects stay on schedule, avoiding frustrating delays. Forget automated helplines and generic advice. Ocea UK boasts a helpful and dedicated sales team, ready to assist with technical queries, provide tailored recommendations, and offer expert support whenever you need it. They understand your business and are committed to helping you succeed.
One of Ocea UK’s most compelling USPs is their warranty policy is designed to be truly supportive. Elevate your installations, differentiate your service, and provide your clients with the very best, urges Ocea UK. Over at Golden Coast, they also understand the importance of heat pumps to the wet leisure industry – which is why they keep over 40 different models in stock. According to Sales Manager Luke Honnoraty, the range covers “Something to meet every specification, fit every budget, and suit every install.” The company estimates that there are thousands of units in operation across the UK’s wet leisure industry, encompassing the domestic, commercial, and spa markets. In fact, every volume of water that requires heating – or cooling – can benefit from a heat
pump. Many clients are drawn to heat pumps because they offer an environmentally friendly alternative to gas boilers and electric heaters. But the benefits of these units extend far beyond their eco credentials. In fact, they could save customers thousands of pounds every year.
And on top of that, they represent an excellent business opportunity. “Heat pumps are clever business,” Luke explains. “They’re a high value item with good profit margins that can be installed in less than half a day. It’s really a no-brainer.” At Golden Coast, their range covers everything from 3kw units for above ground pools all the way through to large, commercial 110kw units. But their flagship model is the InverX by Fairland, which combines super quiet operation with powerful turbo performance. With the option to boost capacity by up to 120%, this unit is ideal for pools which require a swift heating process. With so many options available to the wet leisure market, it is not a question of whether you recommend a heat pump but more which heat pump you recommend.
Cleanheat Leisure
Tel. 0114 551 5671
Email. sales@cleanheatleisure.co.uk
Golden Coast
Tel. 01271 378 100
Ocea UK
Tel. 01993 707910
Email. sales@oceacovers.com
