With wellness continuing to gain traction across residential and hospitality sectors, Golden Coast believes the category presents a clear growth opportunity for retailers prepared to expand beyond traditional pool and spa offerings.
The continued surge in consumer interest in home wellness makes saunas one of the most compelling opportunities for pool, spa and hot tub retailers looking to expand their offer, Golden Coast believe. “Demand for wellness is growing rapidly,” confirms Erik Söderlund, Wellness Manager at Golden Coast. “Sauna is an obvious addition for existing retailers wanting to expand their product range.”
He adds that saunas sit naturally alongside existing spa and pool categories. “Adding complementary products to hot tubs or pools should certainly include saunas, helping retailers diversify their appeal and broaden their sales opportunities.” For retailers considering entering the market, Söderlund believes the most effective starting point is investing in a display model.
“The obvious first step is to invest in a display cabin for the showroom so customers can experience the product first-hand,” he explains. “In-person demonstrations remain one of the most powerful ways to communicate the benefits of sauna.”
At the accessible end of the market, Golden Coast distributes the award winning Porta Sauna, designed to introduce consumers to sauna culture through a portable format. The pop-up sauna tents have already built a strong following, with growing interest in flexible wellness products that can be used in gardens or outdoor spaces.
“Very similar to the hot tub experience and products like inflatable spas, Porta Sauna is helping to increase sauna interest in the UK,” Söderlund says. “The Porta Sauna provides an entry point that can convert first-time buyers into customers for permanent sauna installations later.”
At the premium end of the indoor market, Golden Coast maintains its long-standing partnership with Swedish manufacturer Tylö, whose products are widely recognised for high-end residential and commercial wellness environments.
Golden Coast’s new outdoor sauna range from NN Saunas, comes with retail prices starting from around £20,000.
“We are very impressed with the manufacturing calibre shown by the NN team at its Northern Slovenia factory,” Söderlund says. “We are able to offer exclusive distribution through selected UK dealers.” Delivered fully assembled from the factory, the units require only a suitable base and electrical connection on site, eliminating the need for complex installation.
“We offer a complete range of sauna solutions and components to support both domestic and commercial installations,” Söderlund says. He adds: “Whether retailers are working on a home sauna or a large wellness facility, Golden Coast can provide the sauna that is the perfect fit.”
