Taking the all-year-round approach to cover sales… Creating a successful promotional campaign for swimming pool covers, from debris to slatted, requires a strategic blend of market understanding, targeted messaging, and multi-channel promotion. Before you dive off the sales starting block you need to focus on specific target groups with different approaches for homeowners with pools […]
Aquamatic safety cover
Underlining its reputation as a red-letter event on the wet leisure industry’s promotional calendar, Paramount Pool Products opened its Hampshire doors for two trade open days in February. More than 120 trade visitors responded, welcoming the opportunity to better connect with the steadily growing portfolio of Paramount products. A tried and tested event format saw […]
Orbro are champions of the Solid Pool build method… The Orbro Pools team were asked to create a family swimming pool that seamlessly integrates with its natural surroundings. Providing serenity and outstanding eco-friendly credentials, they certainly delivered with this project packed with sustainability, aesthetics, yet maintaining a harmonious blend between the pool and its natural […]
California dreaming was the inspiration behind this mosaic tiled concrete pool by Florida Pools and Spas. Working closely with the architect and the client, Jersey-based Florida Pools’ in-house design team was able to ensure the finished look was in line with the client’s vision of a sleek and modern centrepiece for the outdoor area. “A […]
Paramount Pool Products has bid a sad farewell to David Dunn, who has officially retired from the company after more than 25 years of service. Having joined Paramount back in 1989, David worked in many departments and quickly established himself as a key member of the team, helping to develop and enhance the company’s core […]
Paramount celebrated its 35th trading year by holding a mini exhibition of its comprehensive product range at its 10,000 sq ft headquarters in Hook, Hampshire. The two-day event set out to show new and existing dealers how Paramount provides unrivalled support for its products, including two flagship areas – the safety pool cover and heat […]
