Exact numbers for home sauna sales in the UK are not publicly reported but 2024 revenue estimates home sauna sales to top the £250m mark. With average prices per unit hovering around the £5k mark, it is not surprising that interest in stocking sauna offerings on the showroom floor has heightened. For customers struggling to choose between the benefits of a traditional sauna compared with infrared waves, coming to the rescue is the Hybrid Combi sauna from AES.
The AES team reported heightened interest in the all-singing, all-dancing Hybrid Combi at the SPATEX show. A spruce structure with a red cedar finish, the Hybrid Combi combines strength and elegance, paired with ergonomic bench seats and luxurious headrests for the ultimate relaxation. The Hydrid Combi revolutionises the sauna experience by offering the luxury of both steam and infrared sessions in a single cabin. A traditional sauna session calms both body and soul as the water crackles on the hot stones enveloped in a scent of essential oils. The Hybrid generates intense, invigorating dry heat perfect for a deep purification routine; stimulating detoxification, the cardiovascular system and the respiratory tract. Switch to infrared technology mode to enable quartz and magnesium to provide penetration radiation therapy.
Infrared enables fast and targeted in-depth heating of muscles and tissues, all with a much gentler heat to a maximum 60 deg C. Customers can stimulate all the senses with an intuitive digital control panel paired with an integrated audio system such as Bluetooth and MP3 for a customised experience. You can offer customers the perfect atmosphere with LED chromotherapy, adjustable to suit all preferences.
The UK still wallows in the shadows of the well-established Scandinavian sauna market boasting weekly personal usage, backed by strong manufacturing and cultural habits. But the UK market has woken up to the world of sauna. Rapidly evolving, the UK’s socially driven market is growing sharply off a low base, largely sparked by wellness seekers. Switched on retailers and leisure operators will need to have product in place to meet the increased demand.
To add the Hybrid Combi to your summer and autumn offering, contact AES and ask for Adam.
AES
Tel. 01284 658770
adam@automatedenvironmentalsystems.co.uk
www.automatedenvironmentalsystems.co.uk
